NEBELLO

Nebello- your project network, is a start-up in the world of digital agencies, aimed at offering its customers a team of experts in the web and digital marketing sector to meet their specific requests

The work with Nebello was initially the creation of the brand identity and business strategy, first building the mission and vision of the company, studying the strengths and weaknesses and devising the business concept that then built the Nebello brand. Following this, the graphic and design part of the business was formed, with the creation of the logo and its coordinated image (color palette, font, style and graphic elements), all explained and condensed into a brand book company capable of indicating the appropriate directives aimed at creating consistent elements between them.

NEBELLO PROJECT AREAS

PROJECT AREAS

BRAND IDENTITY

UX / UI

SOCIAL MEDIA

BRAND IDENTITY GOALS

• Study of the brand, consultancy for the creation of mission, vision and SWOT analysis

• Creation of the business concept

• Creation of a logotype and brand identity including font, logo use, color palette, graphics and style

• Application of the logo on various usage scenarios

• Creation of a brand book that interprets all the possible use scenarios of the brand

BRANDBOOK DOWNLOAD

UX/UI

Following the graphic creation of the brand, we moved on to the creation of the website. Although already existing, the platform lacked some fundamental pages for the success of the business, such as the portfolio pages and the presentation pages of the network of professionals.

Therefore, in some points the site has been graphically constructed, through the notions of the UI, in other points, it has also been necessary to study what could be a correct functioning of the page, its architecture and its place in the architecture of the entire site, through the study of benchmarks and competitors, in order to create a website that is not only pleasing to the eye but also pleasant and functional from the UX point of view.

UX/UI GOALS

• Graphic modernization of the current website

• Graphic stylization of the images used on the site, from the choice in the Stock photography archives, to the modification to fit into the graphic style of the brand

• Analysis of competitors and benchmarks for the creation of new pages not designed until that moment, their architecture and architecture within the site: Network, Portfolio and Blog

• Analysis of use in the various user journeys

• Creation of wireframes for these pages and their subpages and the use scenario

• Use of the style and graphic elements designed in the brand book to create the UI of the pages

SOCIAL MEDIA

Following the graphic and design creation of all aspects of the company’s communication, an eye could not fail to pay attention to its imprint on social media. A marketing plan adapted to the needs of the brand was therefore studied based on the data provided regarding users.

Thus creating an adequate strategy to create brand awareness and inform potential customers of the potential of the Nebello system for the growth of their business. Following this, we then dedicated ourselves to the more practical part of social media management, creating the editorial plan for the first month and graphically creating the individual posts.