Brand Design project about creating a new company in the competitive context of travel and cruises and its communication.

In this specific case, the area you wanted to invest, was the idea of a cruise for companies, team group that need to have a new settle to let their creativeness flow, to find new ideas, to start a workshop, and so on and so forth. Once created the Brand, the brand identity and identified the target, the main focus of this project was how to communicate to the target this brand new company. How to create brand awareness, which media and channels the brand should use and how, in order to put this new brand in the context and make it a solid competitors to the most famous brands of Cruises.

SPECIAL THANKS TO:
G. Poli, J. Pulcini, A. Ragucci, I.Ricci, G. Sapio, E. Valorio, E. Zambonin

GOALS

• Study of the competitive market of Cruises and Travel companies

• Creation of the Brand and its brand identity

• Study of where and how to communicate this new brand to the possible target in order to make the new brand competitive on the market

• Creation of the Communication Calendar in terms of when, where and how to communicate the target, using offline and online media

• Use of Social Media (IG, Facebook and Youtube) to promote the new brand and create engaging into the target

• Creation of a key visual to use as advertising in magazines and newspapers

• Creation and design of the company’s own magazine to promote the brand during the events and in travel agency

• Design And creation of Social Media brand profile to keep the followers engaged on future events and show the brands value and lifestyle