Visual and Brand identity for EXPO Village in Cascina Merlata.

In this project the brief was a prototype for the villagers in EXPO Village, how to communicate the features of the village, the wayfinding, merchandising, and, most important, how to make the ones that will live there for months, communicate and interact with each others, to make friendship and enlarge their network.The product designer team took care of communication on directions, while the communication designer team took care of palette, merchandising, website and APP for let the people interact with each others.

SPECIAL THANKS TO:
V. Cascio, F. Iglesias, L. Riminucci, R. Riva, N. Tangel

GOALS

• Creation of the Logo and Brand Identity (palette, mascottes, typography and patterns)

• Design of the merchandising that will be provided to the villagers, that should be in brand with the identity, and in line with the main goal of community and friendship inside the village

• Design of all the pictograms that could represents directions, rooms, transportation and everything that could be useful in the Village

• Design of flyers for news, notices, parties and general communications

• Design the graphics for the wayfinding and information totems

• Design of website of the Village, that will be used to know about the Village itself, it’s features and its news

• Design of the App Evviva! to help the Villagers to communicate to each other in a less formal and institutional way, to create parties and to get together to create friendship