Taking inspiration of a famous fairytale, I create a brand and his identity and application (mock-ups and mobile app) that could represent the spirit of the main character of the fairytale. In this case I’ve chosen Rapunzel, the famous novel of the damsel in distress waiting the charming prince in the tower. In the most recent years the princess became the heroine of herself pushing her mind out of the comfort zone, represented by the tower

GOALS

• Creation of a Logotype and his brand identity of font type , use of the logo, color palette

• Application of the Logo in various scenarios

• Creation of an App or Website that could provide users a view of the brand features

• Creation of his IG page, which kind of post should the brand make, which hashtag and which description